It happened because the company could no longer stay afloat
Who knows what might have happened if Bugatti would not have been forced to liquidate its assets. The car might even still be in production today. The reason that production was stopped so soon after it began was because the company itself had to liquidate assets for financial reasons.
It’s a very unique automobile
This car was designed by Romano Artioli. As it turns out, it’s the only car the company ever produced that was designed exclusively by him. That in and of itself makes it a very unique automobile, not to mention one that collectors clamour to get.